The long and anticipated wait is over as the Kia Soul arrives into NMG Kia’s showroom this weekend and will also be on display at the Castle Mall shopping precinct from Monday 23rd February 2009 for one week in the run up to the new number plate change on March 1st. The convention-busting Soul is Kia’s most significant model yet, and is now available in Norwich.

Defying classification and traditional appeal, the Soul provides a stylish yet flexible alternative for Norwich motorists who want the opportunity to go against established trends at a time when global economic doom-mongers are urging consolidation and conservatism.

Paul Hewitt, Sales Director at NMG Kia explains the enthusiasm for the Soul: “We’re very excited to be receiving Soul into our showroom; it’s the perfect response for those who want to lift their spirits and turn heads at the same time. The blend of innovative design and individuality will not come at premium prices, and will provide Norwich locals with a car that has real personality.”

Developed under the leadership of Chief Design Officer Peter Schreyer, the compact yet capacious Soul builds on Kia’s traditional virtues of both quality and value, and appeals to anyone with a more rebellious nature. Soul has the aggressive and stylish appearance of a much larger 4x4-type vehicle but its 1.6-litre petrol and diesel engine options, developed from the units available in Kia’s cee’d family, will deliver excellent fuel economy and low running-costs.

All Kia Soul cars are fitted with six airbags, four disc brakes and ESP (Electronic Stability Programme) as standard. Soul is also equipped with a factory-fit RDS radio/CD player with MP3 compatibility, plus six audio speakers, a 112 watts output, innovative PowerBass technology and a roof-top antenna. An upgraded sound system – complete with ‘Sound Sensitive Mood Lighting’, a 315 watts output, a large dash-top centre speaker, external amplifier and a sub-woofer in the trunk for a total of eight speakers – is one of the many options Soul owners can choose to make their car stand out from the rest.


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